At the heart of the celebration is the value of Made in Italy, a symbol of authenticity, craftsmanship, heritage, and excellence that combines tradition with innovation. Through its products, businesses, and people, the Italian food industry represents a unique ability to preserve its roots while embracing new opportunities and global markets.

Food is one of the most powerful expressions of this identity. Italian cuisine brings communities together, creating connections through shared traditions, family, and culture. From local producers to international brands, every ingredient tells a story of territory, passion, and excellence. 

This spirit reflects the values of the Week of Italian Cuisine in the World (Settimana della Cucina Italiana nel Mondo), an initiative dedicated to promoting Italy’s culinary heritage, sustainability, biodiversity, and food culture worldwide.