Page 29 - 2020 ICCO Canada Pentola d'Oro - Under the Stars

JOE PULLA

Johnvince Group of Companies

Joe (Giuseppe) Pulla was born in
Toronto, Ontario in 1962 to Italian

immigrant parents, Irma and Vincenzo
Pulla. At the age of nine, Joe learned the

bulk nut business by helping his dad at Joe learned the business very quickly, and
the weekend market. The family with the support of his family, he took over the
reins of the company. His vision was to expand the
business became Johnvince Foods, and bulk food concept, and he soon opened several bulk
Joe became a full-time employee upon store locations throughout Ontario and in the U.S.

graduating from high school. By the late 1980s Johnvince Foods firmly established
itself as the leader in the bulk food industry by
revolutionizing the sector through its large
distribution network, servicing both major and independent grocery stores across Canada and the U.S..

Johnvince has been a recipient of many noteworthy awards, such as Canada’s Top 50 Best Managed Companies
(Platinum member), and the Golden Tree Nut Award — a prestigious worldwide recognition given to only a select
few companies that have contributed to the long-term global excellence of its industry.
In addition to his flagship company, Joe is proud to have under his corporate umbrella, Aurora Importing, which
carries over 4,000 products and is one of Canada’s largest Italian food distributors; the Donini Chocolate LIFETIME ACHIEVEMENT
Company, established 50 years ago in Bellville, Ontario; the Waupoos Estate Winery and the Barley Days Brewery,
representing both the first winery and the first craft brewery in Prince Edward County, Ontario; and The Big Apple
in Colborne, Ontario, an iconic roadside landmark attraction that hosts more than 5,000,000 visitors annually.

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